woonkyland

“Brand Engagement is a term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand.

As a relatively new addition to the marketing and communication mix, brand engagement sits in the space between marketing, advertising, media communication, social media, organizational development, internal communications and human resource management.

There is still lack of clarity and debate about whether this is a “soft” or hard measure, and whether it can be linked to any consumer or employee behavior change – e.g. sales activity, trial, or recommendation.” Wikipedia – http://en.wikipedia.org/wiki/Brand_engagement

The new coin for advertising is ENGAGEMENT. In Woonky we are always creating great interactive experience to create amazing reactions in the people because we believe that creating these reactions we create a deep engage between the brand and the people.

But.. because always exists but… to create engagement between brands and consumers we need to understand that advertising is migrating to entertainment. The look and take model is no longer ok we need to migrate to the next step take and enjoy!.